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Digital marketing is a strategic approach to promoting products, services, or brands through online channels, leveraging digital platforms to reach a broad and targeted audience. It encompasses various tactics, including search engine optimization (SEO), social media marketing, email campaigns, content marketing, and pay-per-click advertising, each designed to increase visibility, engagement, and conversion. Unlike traditional marketing, digital marketing allows businesses to analyze data in real-time, adjusting strategies to optimize results and better understand consumer behavior. With the rise of mobile technology and social media, digital marketing has become essential for businesses aiming to build brand awareness, foster customer loyalty, and drive sales in an increasingly competitive digital landscape.